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Watches and Jewellery: May

Watchmakers and auction houses enjoy uptick in Gen Z buyers; commemorative watches fund restoration projects; tennis stars invest in luxury watch brands; jewellers boost brand awareness through high-profile trophy-making; and an interview with Chaumet’s new chief executive

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Watchmakers enjoy uptick in Gen Z buyers
Luxury brands adopt an informal approach as social media trends and influencers stoke interest among younger buyers
Devil in the details: How Jose Perez turned a hobby into a deep dive on watch authenticity
Exposing fakery in the vintage timepiece market has become an almost full-time occupation
Tennis stars court luxury watch brands
Top players are moving beyond ambassador status with financial investments in a new generation of high-end names
UK watchmaker offers a piece of the Dunkirk spirit
William Wood is upcycling part of Massey Shaw, one of the ‘little ships’ in the 1940 evacuation, to help fund an engine overhaul
Up for the cup: Jewellers’ rich history of trophy making
Crafting prizes for sporting success has been a small-scale but high-profile way for luxury houses to boost brand awareness
Chaumet’s Charles Leung: ‘We don’t want to be stuck in the 18th century’
The jeweller’s new chief executive on breaking the European hold on top luxury jobs and attracting younger, especially male, customers

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